2018-2020 Sandra’s Brand “UpcycleWithSandras” Photo Contest
Official Rules and Prizes

The 2018-2020 Sandra’s Brand “UpcycleWithSandras” Photo Contest (the “Contest”) is sponsored by Maple Leaf Farms, Inc., d/b/a Serenade Foods, Inc., with its principal place of business at 101 E. Church St., Leesburg, Indiana 46538 (“Sponsor”).



Contest Rules:

The Contest is open to legal residents of the 50 United States and Washington, D.C., who are 18 years old or older (or the age of majority under applicable law) as of October 1, 2018. Employees, officers, directors, agents and representatives of Sponsor, its affiliates, subsidiaries and agencies, and members of their immediate families (defined for these purposes as parents, children, siblings, step-parents, step-children, step-siblings, and their respective spouses) or persons living in the same household are not eligible to participate in the Contest.

The Contest is governed by Indiana law and void where prohibited by other applicable law. All applicable federal, state and local laws and regulations apply to the Contest.

1. To enter:

  • Clip and save letters from Sandra’s Brand product packaging boxes marked #UpcycleWithSandras.
  • Spell SANDRA’S with the letter tabs or in combination with wildcards* (include the apostrophe).
  • Snap a photo showing all of the letters in the correct order, and post the photo on your Facebook or Instagram account page with the hashtag #UpcycleWithSandrasEntry to denote that the photograph is a contest entry.  Submissions must be posted on publicly viewable account pages so the #UpcycleWithSandrasEntry hashtag may be seen.


2. To be eligible, each photograph entered must include all letters and the apostrophe from the box tabs present in Sandra’s Brand chicken packaging marked #UpcycleWithSandras, positioned to spell SANDRA’S (each, an “Entry”). Only actual letter tabs from packaging or wildcards may be used.

One wildcard letter may be requested per household per 90-day period by postal mail. Send a self-addressed, stamped envelope with your full name, mailing address, city, state and zip code to: Sandra’s Brand UpcycleWithSandras Photo Contest, P.O. Box 167, Leesburg, IN 46538. Other wildcard letters may be obtained through periodic social media giveaways on Sandra’s Brand Facebook (www.facebook.com/sandras.chicken/) and Instagram (www.instagram.com/sandraschicken/) pages.

3. Each Entry must be original and owned exclusively by the individual contestant submitting the Entry. No Entry may infringe third party rights. By submitting an Entry, each contestant is representing and warranting to Sponsor that the submitted Entry is original, is owned exclusively by contestant, and does not infringe upon any third party rights (including but not limited to copyright and the rights of privacy or publicity). The submitting contestant must own the rights to post and disclose the Entry and all associated information.

4. All Entries become the property of Sponsor immediately upon submission. Submission of an Entry in the Contest grants to Sponsor and its affiliates a royalty-free, irrevocable, perpetual license to use, reproduce, display and publish the photograph (with rights to modify, adapt and create derivative works therefrom) in whole or in part in all media now known or hereafter devised without any additional permission from or compensation to the contestant, and also gives Sponsor and its affiliates the right to use the contestant’s name and/or likeness for advertising and publicity purposes. Entries will not be acknowledged or returned.

5. Entries must be posted on a contestant’s Facebook or Instagram account pages between October 3, 2018 at 12:01 a.m. EDT and December 31, 2020 at 11:59 p.m. EST (the “Contest Period”).  All Entries received during the “Contest Period shall be eligible to win a prize.

6. Each contestant may submit up to ten (10) total Entries during the Contest Period. Each Entry must be submitted separately via a contestant’s Facebook or Instagram account and is an individual and distinct Entry. Submissions received from any one contestant in excess of this stated limit will be void.

7.  Only one prize will be awarded per contestant.

8.  Sponsor, Facebook, Inc., Instagram Inc. and any of their respective affiliates, subsidiaries, officers, directors, employees and agencies are not responsible for lost, misdirected or incomplete entries.

9.  Random drawings for a $1,000 cash prize will occur on each of the ten (10) dates set forth below.

Winner Selection:

Complete Entries with the #UpcycleWithSandrasEntry hashtag will be eligible for a random drawing for $1,000 cash.  There will be ten (10) random drawings, scheduled on the following dates:

December 31, 2018
March 31, 2019
June 29, 2019
September 27, 2019
December 26, 2019
March 25, 2020
June 23, 2020
September 21, 2020
December 20, 2020
January 1, 2021

Prizes and Prize Winners:

There are ten (10) prizes, consisting of $1,000 cash each.  The total ARV of all prizes available to be won in the Contest is $10,000.

All federal, state and local taxes associated with the receipt or use of any prizes are the sole responsibility of each winner.

The winner of each drawing will be notified by direct message through social media within one week after the drawing.  In addition, the names of all winners will be posted at www.sandraschicken.com and on the Sandra’s Brand Facebook (www.facebook.com/sandras.chicken/) and Instagram (www.instagram.com/sandraschicken/) pages.

Each winner must complete and return his/her affidavit of eligibility within ten (10) days after the notification date by Sponsor or the prize will be forfeited and a drawing will be held for an alternate winner of that prize. Winners’ names may be used by Sponsor and its affiliates for any purpose without any compensation other than the prize money.

By entering the Contest, each contestant agrees to the following, which will be reaffirmed by the winners’ affidavits of eligibility.


I understand that all entries submitted are the property of Maple Leaf Farms, Inc. (“Sponsor”) and may be used by Sponsor for any purpose. I certify that my submission is an original photograph, and I acknowledge and agree that Sponsor may modify, adapt and create derivative works from my photograph in its sole discretion. I give Sponsor permission to use my name, my likeness and my photograph entry for publicity or any other purposes. I hereby hold harmless and release Sponsor, its affiliates, subsidiaries and agents, and their respective directors, officers and employees, Facebook Inc. and Instagram Inc., from any and all claims or liability of any nature whatsoever arising out of the submission, selection and awards process. I also understand that I am responsible for all taxes which result from my prize winnings and that I will be required to provide Sponsor with my social security number for purposes of tax reporting before I may claim my prize.


The Contest is in no way sponsored, endorsed, administered by or associated with Facebook, Inc. or Instagram, Inc. Any information that you provide in connection with the Contest is to Sponsor and/or its affiliates, subsidiaries and agents, and not to Facebook, Inc. or Instagram Inc. You understand that by using and interacting with www.facebook.com or www.instagram.com, you are subject to the terms, conditions and policies that govern the use of these websites. You should therefore review any applicable terms and policies for www.facebook.com and www.instagram.com.

If, for any reason, the Contest is not capable of running as planned, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest in whole or in part. In such event, Sponsor shall immediately suspend all prize awards, and Sponsor reserves the right to award any remaining prizes (up to the total ARV as set forth in these Official Rules) in a manner deemed fair and equitable by Sponsor. Sponsor shall not have any further liability to any contestant in connection with the Contest.

Under no circumstances will Sponsor be liable for special, incidental, consequential or punitive damages, or any other damages (including attorneys’ fees).